Negative social force.
No escaping advertising in modern society.
-Images - instructions
-Ideologies - Fantasies
Promise better yet belittle current lives!
POSSIBLY THE MOST INFLUENTIAL MEDIA IN THE MODERN WORLD.
1990s - 11000 new TV adverts in UK alone
Britain produced 25 million different print adverts.
Almost becomes an integrated part of lives. Because of the visual onslaught that is advertising.
Visual rapery?
Commodity culture.
We construct identities through material possessions.
APPLE.
Brand status.
-based upon artificial life
pretending, gaining superficial status.
KARL MARX
Philosopher and theorist.
Analysis of capitalism
Capitalist stance, Marxist...
They are measured by what they own & buy.
What we buy is what we are as opposed to what we can give to the world.
Commodities.
-things bought and sold in a capitalist system.
"publicity is the process of manufacturing glamour" through a state of envy.
The 'Stanley' range.
Selling commodities on their virtues.
Based entirely on the products merit.
The 'Uncle Sam' Range
Begins symbolic associations.
1876
This moves on from the commodities merit to the dream. Implies that you'd be a better person for having it. Almost criticises those without.
Commodity self.
Spend money to fit with the promise of adverts to make you feel richer by in turn making you poorer.
Symbolic associations.
CK ONE
-symbolically associated with beauty
-popularity
-sex
-youth
-style
-glamour
-trend
-fashion
-sophistication.
21st century sexuality
Commodity culture perpetuates false needs?
by trading on the feeling of belonging.
-aesthetic innovation
-planned obsolescence
-novelty
don't actually need things so they NEED to trick them.
We are fooled into believing that the product will give us these things.
CREATES FALSE NEEDS !
After time, commodities become an addiction
as opposed to just a false need.
cynicism of companies
-they know exactly when to release things in order to get the most money out of it.
Aesthetic innovation
making something look better/newer/sexier than before.
Tactically releasing products
-continually giving items tiny adjustments that make people want it.
conspicuous consumption.
Commodity fetishism...
Something people use to conduct a relationship through them. Sex appeal is then placed onto this object.
Term defining what commodity culture is about and how it continues to function.
History of items is concealed so they appear better (sweat shops)
Reification.
-situation where things start to appear human
-object becomes more personified.
-people become more like the objects
forget about the nature of things as they become magical.
DE-HUMANISED SOCIETY
John Berger.
-ways of seeing
reality of Nike trainers.
Advertised as empowering women.
yet produced by female slaves in sweat shops.
role of models becomes similar to those portrayed by goddess
people used art and culture to show their status amongst the elite.
now it is with technology instead...now through advertising.
brings economical benefit.
encourages business & growth
produced radical changes in advertising.
also good for challenging stereotypes yet bad for perpetuating myths!
Communication in a limited/reductive manor. society has a tendency to do the same.
7% of society owns 84% of the worlds wealth.
Monday 20 December 2010
Advertising & new media.
WILLIAM HESKETH LEVER
BILL BERNBACH
First to combine copywriters and art directors.
Case study: SUNLIGHT SOAP
Unilever - James Darcy and William H Lever
Ubiquitous brand - "part of the consumers mental furniture"
Asa Candler
1890s Cola bottle.
Mid to late 19Century
Boom in advertising & newspapers.
much down to huge improvements in reproduction and colour printing.
Buying art in 1800s gave you ownership over the copyright. So these artworks could be used for whatever purpose. So Pears soap based some of their earliest ads directly on paintings and artworks that the owners had collected.
This is one of their adverts, which is simply a painting with type added.
Big part in advertising was brand loyalty and relying on customers using the same products time and again.
Sunlight soap was one of the first products to be involved in an international advertising campaign.
Royal endorsements and wrapper scheme.
Advocates of forced labour.
Lever- executive creative director.
chose innovative advertising positions.
His ads emphasised how easy it was to do washing with sunlight soap.
Reached out to the working class and suggested that using sunlight soap would give them better lives.
British Imperial Mission.
-to civilise.
-wash and clothe the savage and cleanse the great unwashed of the working class.
Emergence of psychology in 20th century.
made people feel inferior so they needed a product to better themselves.
ADMASS-economic liberals
the internet!
-enables small ideas to combine, in itself the biggest idea possible...
New Media Model.
-mass media to my media.
-personalised and targeted
-viral ads, video viewings online are voluntary.
-involvement in ads, peer to peer.
OLD SPICE viral.
OASIS viral - advertising their newest album by teaching their songs to street musicians...
Youtube advertisement of the year - embrace life. seatbelt safety advert.
Mobile advertising is the fastest growing form of advertising.
GIANT HYDRA
collaborative creativity networking.
BILL BERNBACH
First to combine copywriters and art directors.
Case study: SUNLIGHT SOAP
Unilever - James Darcy and William H Lever
Ubiquitous brand - "part of the consumers mental furniture"
Asa Candler
1890s Cola bottle.
Mid to late 19Century
Boom in advertising & newspapers.
much down to huge improvements in reproduction and colour printing.
Buying art in 1800s gave you ownership over the copyright. So these artworks could be used for whatever purpose. So Pears soap based some of their earliest ads directly on paintings and artworks that the owners had collected.
Big part in advertising was brand loyalty and relying on customers using the same products time and again.
Sunlight soap was one of the first products to be involved in an international advertising campaign.
Royal endorsements and wrapper scheme.
Advocates of forced labour.
Lever- executive creative director.
chose innovative advertising positions.
His ads emphasised how easy it was to do washing with sunlight soap.
Reached out to the working class and suggested that using sunlight soap would give them better lives.
British Imperial Mission.
-to civilise.
-wash and clothe the savage and cleanse the great unwashed of the working class.
Emergence of psychology in 20th century.
made people feel inferior so they needed a product to better themselves.
ADMASS-economic liberals
the internet!
-enables small ideas to combine, in itself the biggest idea possible...
New Media Model.
-mass media to my media.
-personalised and targeted
-viral ads, video viewings online are voluntary.
-involvement in ads, peer to peer.
OLD SPICE viral.
OASIS viral - advertising their newest album by teaching their songs to street musicians...
Youtube advertisement of the year - embrace life. seatbelt safety advert.
Mobile advertising is the fastest growing form of advertising.
GIANT HYDRA
collaborative creativity networking.
Saturday 18 December 2010
An introduction to semiotics.
Semiotics emerges from the study of linguistics.
Unpicking culture & meaning in society in the same way that you read language on a page.
Linguistic science - is how language works.
Ferdinand de Saussure defined semiotics as we know today.
Semiotics is how meaning within language is structured.
A code that carries meaning.
For example a tie.
Redundant item of clothing
simply to give meaning symbolically.
Smartness/sofistication/eliegence.
These ideas are based upon agreed systems of meaning.
Style - the suit
Professional/smart/ordered.
belonging to social system.
Codes and conventions of Western & Outer space.
Semiotics aims to unpick social & cultural codes of the norm.
Lots of codes rely on shared consensual knowledge.
'Dog', 'Pog' 'woofer!'
Based on agreement that the word dog - is linked to the thing represented
Anything that conveys meaning is called a sign
-Sign is the meaning conveyed.
-Signifier
1)written word
2)spoken sound
3)Barking by a dog
4)Picture of a dog
-Signified.
Mental concept of a dog.
Rose
signifier
-word
-sound
-image
-colour
signified - rose
passion/romance.
use of cliche font. feminine and elegant for rose.
Fonts act as signifiers.
Agreed idea that certain fonts signify certain signified.
use of clashing signifiers can disrupt codes.
ROLAND BARTHES
Analyses meaning in society
Writes about things meanings within french culture.
Signified is broken down on two levels!!?
denotation & connotation.
These are associational meaning taught to you by society.
Socially coded levels of deep meaning.
DENOTATION
-Basic understanding of a dog, four legged creature
CONNOTATION
-associational meanings of a dog - loyalty, companionship, krufts, walks, smell.
Adverts rely on cultural codes of meaning.
WHISKY ADVERT
"take yourself to the glen of tranquility"
-Glen, Scottish-ness
-relaxation
-tradition
-tranquility
-Social element
-Comfort
-Conutryside
-Drink takes you away from normal life.
-sophistication
-metropolitan
Signifier denotes landscape
which conotes Scottish-ness
this signifies thistle.
Braveheart
Wild lands.
Harmony
Fertility
Man with nature
Subjective and socially taught meanings.
BARTHES says that myth comes into play within the realm of connotation.
Connoted - all are equal under french flag.
colonial doner - enslaving Africa.
Disguising social difference.
people understand myth as a natural meaning
instead of socially given meaning.
was created fictionally but seen as the truth.
"The myths which suffuse our lives are insidious precisely because they appear so natural"
Bowler hat - representation of Englishness which no longer rings true
This is down in part to images like this...
Constable's Hay Wain. Represents the myth of English-ness as "Green & pleasant land"
People still think of England in this way.
St George's cross is a flag that connotes everything to do with English-ness.
Christianity civilizes the savages, the flag signifies the same.
"St George and the dragon" Town beset by a dragon. Lays siege to the dragon. St George slays the dragon, all take up Christianity.
football fans don't just hold up a football flag...
Symbol of victory & beatdown
Wonderbra. Woman is objectified.
Double major - term for doing well at college.
Interrogate sexist attitude
Woman is taught not to compete with men on intellect.
Just to become sexy... and that.
Birth control advert.
Don't have to think about things more than 4 times a year.
signifies that female isn't bright enough to work this out for herself.
Hans Memling (1485) 'Vanity'
Myth of woman as stupid vain character.
painting for man by man.
Fonts play on mythic ideas of foreigners, labelling them as primitive.
Trying to tap into racist stereotypes of Chinese people to advertise their own Chinese...
Law & order in toy town... P.C PLOD
Fat, silly, jovial, friendly, not serious.
(the plod)
Codes you into thinking about the police in this way.
Law & order in Springfield... POLICE CHIEF WIGGUM
Sloth, harmless
Myth - expression of the connotative that appears to denote.
Enforcers.
riot police.
De-human
faceless - robotic
Dispatching justice.
Brutality
NO SLACK!
Unpicking culture & meaning in society in the same way that you read language on a page.
Linguistic science - is how language works.
Ferdinand de Saussure defined semiotics as we know today.
A code that carries meaning.
For example a tie.
Redundant item of clothing
simply to give meaning symbolically.
Smartness/sofistication/eliegence.
These ideas are based upon agreed systems of meaning.
Style - the suit
Professional/smart/ordered.
belonging to social system.
Codes and conventions of Western & Outer space.
Lots of codes rely on shared consensual knowledge.
'Dog', 'Pog' 'woofer!'
Based on agreement that the word dog - is linked to the thing represented
Anything that conveys meaning is called a sign
-Sign is the meaning conveyed.
-Signifier
1)written word
2)spoken sound
3)Barking by a dog
4)Picture of a dog
-Signified.
Mental concept of a dog.
Rose
signifier
-word
-sound
-image
-colour
signified - rose
passion/romance.
use of cliche font. feminine and elegant for rose.
Fonts act as signifiers.
Agreed idea that certain fonts signify certain signified.
use of clashing signifiers can disrupt codes.
ROLAND BARTHES
Analyses meaning in society
Writes about things meanings within french culture.
Signified is broken down on two levels!!?
denotation & connotation.
These are associational meaning taught to you by society.
Socially coded levels of deep meaning.
DENOTATION
-Basic understanding of a dog, four legged creature
CONNOTATION
-associational meanings of a dog - loyalty, companionship, krufts, walks, smell.
Adverts rely on cultural codes of meaning.
WHISKY ADVERT
"take yourself to the glen of tranquility"
-Glen, Scottish-ness
-relaxation
-tradition
-tranquility
-Social element
-Comfort
-Conutryside
-Drink takes you away from normal life.
-sophistication
-metropolitan
Signifier denotes landscape
which conotes Scottish-ness
this signifies thistle.
Braveheart
Wild lands.
Harmony
Fertility
Man with nature
Subjective and socially taught meanings.
BARTHES says that myth comes into play within the realm of connotation.
Connoted - all are equal under french flag.
colonial doner - enslaving Africa.
Disguising social difference.
people understand myth as a natural meaning
instead of socially given meaning.
was created fictionally but seen as the truth.
"The myths which suffuse our lives are insidious precisely because they appear so natural"
Bowler hat - representation of Englishness which no longer rings true
This is down in part to images like this...
People still think of England in this way.
St George's cross is a flag that connotes everything to do with English-ness.
Christianity civilizes the savages, the flag signifies the same.
"St George and the dragon" Town beset by a dragon. Lays siege to the dragon. St George slays the dragon, all take up Christianity.
football fans don't just hold up a football flag...
Symbol of victory & beatdown
Wonderbra. Woman is objectified.
Double major - term for doing well at college.
Interrogate sexist attitude
Woman is taught not to compete with men on intellect.
Just to become sexy... and that.
Birth control advert.
Don't have to think about things more than 4 times a year.
signifies that female isn't bright enough to work this out for herself.
Hans Memling (1485) 'Vanity'
Myth of woman as stupid vain character.
painting for man by man.
Fonts play on mythic ideas of foreigners, labelling them as primitive.
Trying to tap into racist stereotypes of Chinese people to advertise their own Chinese...
Law & order in toy town... P.C PLOD
Fat, silly, jovial, friendly, not serious.
(the plod)
Codes you into thinking about the police in this way.
Law & order in Springfield... POLICE CHIEF WIGGUM
Sloth, harmless
Myth - expression of the connotative that appears to denote.
Enforcers.
riot police.
De-human
faceless - robotic
Dispatching justice.
Brutality
NO SLACK!
Friday 17 December 2010
'The Document'
Always hidden power struggles in photography.
Documentary is the largest form of photographic practice.
Joseph Nicephore Niepce - 1826 - 'View from a window at la gras'
-One of the first 'documentary' photographs.
Instantly struck with anyone who was interested in documenting anything.
The term document signifies evidence of something neutral & not to be questioned.
use of the camera to document with the purpose of changing the world.
Strength of photography lies in its ability to perceive & portray humanity.
This is part of the reason for war photography, however it is also able to show people what is happening without them having to go there, to escape what is portrayed by the mass media of the war being a good thing.
JAMES NACHTWEY
-Documentary photographer is not to be dissinterested, they are taking a political position. A subjective stance in order to expose war for the benefit of humanity.
-Political & humanitarian agenda.
Shows the darker side of events to those that may never see it.
-In order to align and create bonds between the photographer & the viewer.
Henri Cartier-Bresson
Photographer who waits for the dessicive moment, becomes more important & artistic.
Jacob Riis (1888)
Photographed squalor and poverty with the aim of showing it to people so they could help to reform the poverty.
However people in his pictures pose/have been placed - projected in a sense of self... Riis' depiction of the squalor.
-sensationalises the scenes for the upper classes.
rich are then able to 'spy' on the poor.
Completely staged picture - Questionable depictions.
OTHERING - in order to stamp representation onto people
-Images of people out to other people.
Lewis Hine 1908
FSA PHOTOGRAPHS
Roy Stryker
-Document plight of migrant labourers as a lobbying tool for their rehousing.
documenting with an agenda
Photographers given shooting scripts, showing them what to take.
Margaret Bourke-White ( boy and dog device) 1937
Photographic propaganda with a neutral disguise
Dorothea Lange (1936) 'Migrant Mother'
lots of rejected photos with compositions an imagery that weren't quite right.
Walker Evans
-Highly aestheticised.
John Lamprey 1868 - scrutinising 'the other'. Comparing them to 'us'. Scientific pirsuits.
-attempts to justify white superiority
-portraits of italian & german criminals.
colonial agenda/mark or scrutinise
Mass observation 1937 - 1960s
-Depict everyday life in Britain (truthfully & accurately)
-Attempts to develop a neutral demographic.
-Shared vision/ more accurate depiction
Stakes are raised in war/conflict photography
-horrifying & striking images ROBERT CAPA ( normandy )
-dependant on new technologies
Capa shudder (AESTHETIC OR TRUTHFUL?)
Magnum founded in 1947 Cartier Bresson & Capa
-Ethos of depicting the world and its social problems.
Robert Haeberle 1969
-Image of immense power/ preserved image of abject horror & inhumanity
"Still there is something predatory in the act of taking a picture. To photograph people is to violate them, by seeing them as they see themselves, by having knowledge of them as they can never be; it turns people into objects that can be symbolically possessed. Just as the camera is a sublimation of the gun, to photograph someone is a subliminated murder- a soft murder, appropraite to a sad, frightened time."- Susan Sontag, 1979:15.
Documentary photography
-Offer a humanitarian perspective
-Portray social & political situations
-Purport to be objective to facts of the scene
-People tend to form the subject matter.
Documentary is the largest form of photographic practice.
Joseph Nicephore Niepce - 1826 - 'View from a window at la gras'
-One of the first 'documentary' photographs.
 | ||
| Joseph Nicephore's picture from 1826. |
Instantly struck with anyone who was interested in documenting anything.
The term document signifies evidence of something neutral & not to be questioned.
use of the camera to document with the purpose of changing the world.
Strength of photography lies in its ability to perceive & portray humanity.
This is part of the reason for war photography, however it is also able to show people what is happening without them having to go there, to escape what is portrayed by the mass media of the war being a good thing.
JAMES NACHTWEY
-Documentary photographer is not to be dissinterested, they are taking a political position. A subjective stance in order to expose war for the benefit of humanity.
-Political & humanitarian agenda.
Shows the darker side of events to those that may never see it.
-In order to align and create bonds between the photographer & the viewer.
Henri Cartier-Bresson
Photographer who waits for the dessicive moment, becomes more important & artistic.
Jacob Riis (1888)
Photographed squalor and poverty with the aim of showing it to people so they could help to reform the poverty.
However people in his pictures pose/have been placed - projected in a sense of self... Riis' depiction of the squalor.
-sensationalises the scenes for the upper classes.
rich are then able to 'spy' on the poor.
 |
| Jacob Riis' 'Growler Gang robbing a lush' 1887 |
Completely staged picture - Questionable depictions.
OTHERING - in order to stamp representation onto people
-Images of people out to other people.
Lewis Hine 1908
FSA PHOTOGRAPHS
Roy Stryker
-Document plight of migrant labourers as a lobbying tool for their rehousing.
documenting with an agenda
Photographers given shooting scripts, showing them what to take.
Margaret Bourke-White ( boy and dog device) 1937
 | |
| Margaret Bourke-White's image depicting a boy with a dog. |
Photographic propaganda with a neutral disguise
Dorothea Lange (1936) 'Migrant Mother'
lots of rejected photos with compositions an imagery that weren't quite right.
Walker Evans
-Highly aestheticised.
John Lamprey 1868 - scrutinising 'the other'. Comparing them to 'us'. Scientific pirsuits.
-attempts to justify white superiority
-portraits of italian & german criminals.
colonial agenda/mark or scrutinise
Mass observation 1937 - 1960s
-Depict everyday life in Britain (truthfully & accurately)
-Attempts to develop a neutral demographic.
-Shared vision/ more accurate depiction
Stakes are raised in war/conflict photography
-horrifying & striking images ROBERT CAPA ( normandy )
-dependant on new technologies
Capa shudder (AESTHETIC OR TRUTHFUL?)
Magnum founded in 1947 Cartier Bresson & Capa
-Ethos of depicting the world and its social problems.
Robert Haeberle 1969
 |
| Robert Haeberle's, 'people about to be shot' |
-Image of immense power/ preserved image of abject horror & inhumanity
"Still there is something predatory in the act of taking a picture. To photograph people is to violate them, by seeing them as they see themselves, by having knowledge of them as they can never be; it turns people into objects that can be symbolically possessed. Just as the camera is a sublimation of the gun, to photograph someone is a subliminated murder- a soft murder, appropraite to a sad, frightened time."- Susan Sontag, 1979:15.
Documentary photography
-Offer a humanitarian perspective
-Portray social & political situations
-Purport to be objective to facts of the scene
-People tend to form the subject matter.
Thursday 16 December 2010
Modernism in Graphic Design.
Modernity began when life shifted to the city
1750 -------- onwards.
Modernism begins late 19th Century
Rejection of ornament (Adolf Loos, Ornament & Crime 1908)
Vogueish style will date work
-remove it all to get pure design
-Sans Serif font created as a direct response to modernism.
Form follows function (Louis Sullivan 1896)
An office building should look like an office building!
Graphic design:
-Clear
-Legible
Road signs... Brilliant example of design in action.
Toulouse - Lautrec - 1891 - Believed the beginnings of modernist design.
Tendency to depict modern life
WORK OF ITALIAN FUTURISTS.
'parole in liberta'
-Attempting to be new/experimental
-Change method of typography, against the linear forms created by the Gutenberg press.
-What is the use of looking behind at the moment when we must open the mysterious shutters of the impossible?
Marinetti 1905
Futurists see war.
Fortunato Depero 1927
Bolter book, Truth to materials.
Appolinaire
Jan Tschichold
-New typography - totally nuetral - simply for communication.
No fonts should be used other than grotesk
Switzerland post WWII
International typographic style.
Neue Grafik
-Helvetica
-Left aligned
-Grid layouts
BOYNE&ROTTANSI - postmodernist.
- Aesthetic self reflexiveness ( work makes comment on how it is made)
Jackson Pollock
-Painting as much a reflection of the process as the painting itself.
-Montage
-Paradox, ambiguity and uncertainty - optimism
-Loss of the integrated individual subject ( loss of confidence in the individual)
OPTIMISM&UTOPIANISM
-laying down solutions to better the world.
-standardising typography.
typefaces/sans serif
le corbussier.
AESTHETIC SELF REFLEXIVENESS
El Lessitsky - pelican ink
- shows off the process of how the image was created.
MONTAGE
Paul Citroen - metropolis
'Die Schon Madchen' Hannah Hoch 1920
Girl defined by advertising & design- loss of subjectivity
Modernism moves away from illusionistic realistic way of depicting the world, relying on signs and symbols.
1750 -------- onwards.
Modernism begins late 19th Century
Rejection of ornament (Adolf Loos, Ornament & Crime 1908)
Vogueish style will date work
-remove it all to get pure design
-Sans Serif font created as a direct response to modernism.
Form follows function (Louis Sullivan 1896)
An office building should look like an office building!
Graphic design:
-Clear
-Legible
Road signs... Brilliant example of design in action.
Toulouse - Lautrec - 1891 - Believed the beginnings of modernist design.
Tendency to depict modern life
WORK OF ITALIAN FUTURISTS.
'parole in liberta'
-Attempting to be new/experimental
-Change method of typography, against the linear forms created by the Gutenberg press.
-What is the use of looking behind at the moment when we must open the mysterious shutters of the impossible?
Marinetti 1905
Futurists see war.
Fortunato Depero 1927
Bolter book, Truth to materials.
Appolinaire
Jan Tschichold
-New typography - totally nuetral - simply for communication.
No fonts should be used other than grotesk
Switzerland post WWII
International typographic style.
Neue Grafik
-Helvetica
-Left aligned
-Grid layouts
BOYNE&ROTTANSI - postmodernist.
- Aesthetic self reflexiveness ( work makes comment on how it is made)
Jackson Pollock
-Painting as much a reflection of the process as the painting itself.
-Montage
-Paradox, ambiguity and uncertainty - optimism
-Loss of the integrated individual subject ( loss of confidence in the individual)
OPTIMISM&UTOPIANISM
-laying down solutions to better the world.
-standardising typography.
typefaces/sans serif
le corbussier.
AESTHETIC SELF REFLEXIVENESS
El Lessitsky - pelican ink
- shows off the process of how the image was created.
MONTAGE
Paul Citroen - metropolis
'Die Schon Madchen' Hannah Hoch 1920
Girl defined by advertising & design- loss of subjectivity
Modernism moves away from illusionistic realistic way of depicting the world, relying on signs and symbols.
Tuesday 14 December 2010
Graphic Design: A media for the masses.
Beginnings of design & visual communication
-Cave paintings - no writing - just images and visual signifiers for communication - 15,000 - 10,000 BC
-Giotto Di Bondone - betrayal, 1305 - More like fine art or classical art, yet still shows signs of communicating visually.
-Depictions of Jesus always the same
-Becomes recognisable visually.
GRAPHIC DESIGN- Term originated in 1922
-William Addison Dwiggins(designer)
"this calls for an exercise in common sense"
Richard Hollis - described visual communication as...
"The business of making or choosing marks and arranging them on a surface to convey an idea"
Graphic design needs to have a message recognisable by its target audience.
-Henri De Toulouse-Lautrec
-Alphonse Mucha
In early stages of graphic design it was very similar to fine art with little distinction between the two.
Good example of visual communication - Propaganda of the first & second world war.
Harry Beck - London underground map.
Herbert Matter - 1932-34 (swiss)
A.M.Cassanore - French Graphic Designer
1937 - British Graphic design stays very conservative, almost wrapped up in traditional art.
Ludwig Vierthaler - degnerate art
Exhibition of science - 1951 - Abran Games - British design...
A celebration of what it means to be British
Volkswagen - Think small. 1959
Look at Sainsbury's classic cola.
- was stopped due to the design being too close to coca cola's
-a recognisable brand which managed to sell sainsbury's drinks due to its close resemblance.
Paul Rand - at the forefront of branding graphics.
Ken Garland - First things first manifesto.
GRAPHICS HAS MORE TO DO THAN JUST SELL STUFF
- things more worth using skill & experience on.
EMEGENCE OF COUNTER CULTURE
-F.H.K.7. Stop Nuclear Suicide campaign - Hippies.
Hipgnosis - Storm Thorgerson - 10cc album cover
Punk came as a backlash against prog... Sex pistols.
Peter Saville - the factory nightclub - FAC 001
New order - Blue monday - best selling record
Post Modernism - "is the packaging just as important as the product itself?"
David Carson - Ray Gun - Graphic design for graphic designs sake?
Public image limited 1986
Designer Republic
- Primal scream - Extrminator
-Spiritualised - CD packaging designed with aesthetic of medicine packaging because of singers drug habit.
Steven Heller - Key thinker
Jonathan Barnbrook - olympukes.
-Cave paintings - no writing - just images and visual signifiers for communication - 15,000 - 10,000 BC
-Giotto Di Bondone - betrayal, 1305 - More like fine art or classical art, yet still shows signs of communicating visually.
-Depictions of Jesus always the same
-Becomes recognisable visually.
GRAPHIC DESIGN- Term originated in 1922
-William Addison Dwiggins(designer)
"this calls for an exercise in common sense"
Richard Hollis - described visual communication as...
"The business of making or choosing marks and arranging them on a surface to convey an idea"
Graphic design needs to have a message recognisable by its target audience.
-Henri De Toulouse-Lautrec
-Alphonse Mucha
In early stages of graphic design it was very similar to fine art with little distinction between the two.
Good example of visual communication - Propaganda of the first & second world war.
Harry Beck - London underground map.
Herbert Matter - 1932-34 (swiss)
A.M.Cassanore - French Graphic Designer
1937 - British Graphic design stays very conservative, almost wrapped up in traditional art.
Ludwig Vierthaler - degnerate art
A celebration of what it means to be British
Volkswagen - Think small. 1959
Look at Sainsbury's classic cola.
- was stopped due to the design being too close to coca cola's
-a recognisable brand which managed to sell sainsbury's drinks due to its close resemblance.
Paul Rand - at the forefront of branding graphics.
Ken Garland - First things first manifesto.
GRAPHICS HAS MORE TO DO THAN JUST SELL STUFF
- things more worth using skill & experience on.
EMEGENCE OF COUNTER CULTURE
-F.H.K.7. Stop Nuclear Suicide campaign - Hippies.
Hipgnosis - Storm Thorgerson - 10cc album cover
Punk came as a backlash against prog... Sex pistols.
Peter Saville - the factory nightclub - FAC 001
New order - Blue monday - best selling record
Post Modernism - "is the packaging just as important as the product itself?"
David Carson - Ray Gun - Graphic design for graphic designs sake?
Public image limited 1986
Designer Republic
- Primal scream - Extrminator
-Spiritualised - CD packaging designed with aesthetic of medicine packaging because of singers drug habit.
Steven Heller - Key thinker
Jonathan Barnbrook - olympukes.
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