Graphic Design: A media for the masses.

Beginnings of design & visual communication
-Cave paintings - no writing - just images and visual signifiers for communication - 15,000 - 10,000 BC
-Giotto Di Bondone - betrayal, 1305 - More like fine art or classical art, yet still shows signs of communicating visually.

-Depictions of Jesus always the same 
-Becomes recognisable visually.

GRAPHIC DESIGN- Term originated in 1922
-William Addison Dwiggins(designer)
"this calls for an exercise in common sense"


Richard Hollis - described visual communication as...
"The business of making or choosing marks and arranging them on a surface to convey an idea"

Graphic design needs to have a message recognisable by its target audience. 


-Henri De Toulouse-Lautrec
-Alphonse Mucha 
In early stages of graphic design it was very similar to fine art with little distinction between the two.
Good example of visual communication - Propaganda of the first & second world war.

Harry Beck - London underground map.
Herbert Matter - 1932-34 (swiss)
A.M.Cassanore - French Graphic Designer

1937 - British Graphic design stays very conservative, almost wrapped up in traditional art.
Ludwig Vierthaler - degnerate art

Exhibition of science - 1951 - Abran Games - British design...


A celebration of what it means to be British

Volkswagen - Think small. 1959




















Look at Sainsbury's classic cola. 
- was stopped due to the design being too close to coca cola's
-a recognisable brand which managed to sell sainsbury's drinks due to its close resemblance.

Paul Rand - at the forefront of branding graphics.
Ken Garland  - First things first manifesto.

GRAPHICS HAS MORE TO DO THAN JUST SELL STUFF
- things more worth using skill & experience on.
EMEGENCE OF COUNTER CULTURE 
-F.H.K.7. Stop Nuclear Suicide campaign - Hippies.


Hipgnosis - Storm Thorgerson - 10cc album cover
Punk came as a backlash against prog... Sex pistols.
Peter Saville - the factory nightclub - FAC 001

New order - Blue monday - best selling record
Post Modernism - "is the packaging just as important as the product itself?"
David Carson - Ray Gun - Graphic design for graphic designs sake?
Public image limited 1986

Designer Republic
- Primal scream - Extrminator
-Spiritualised - CD packaging designed with aesthetic of medicine packaging because of singers drug habit.
Steven Heller - Key thinker
Jonathan Barnbrook - olympukes.