Saturday 10 December 2011

Task 2 - Benjamin & Mechanical Reproduction.

Barbara Kruger 
I shop therefore I am
1987

Selfridges - Barbara Kruger  
Sale promotions
2006




Walter Benjamin was a Marxist philosopher who looked in incredible detail at the idea of reproduction and the effect that it has on the value of an original work, in terms of art. However ideas from his theories can be applied very easily to works of graphic design in the same way. 
The first thing of note from the text is the mention of the way people critique and look upon art, and the idea that this has never changed, so people still view art with ideas of creativity, genius, value and mystery in mind. All these are traits of the creative genius that are intrinsically related to the work of art.
I chose this Barbara Kruger work as it’s a piece of design that has been reproduced and imitated massively over the years and is a great example of design in the age of mechanical reproduction. Benjamin mentions that,’ In principle a work of art as always been reproducible’ and artifacts could always be ‘imitated by men’, however I find the idea that with mechanical reproduction ’the work of art reproduced becomes the work of art designed for reproducibility’ very interesting.
The original work by Kruger was a silk screen print, just like photographic negatives, many copies, all differing slightly can be produced from one screen, it is most likely that these would have been in a limited print run. However Kruger’s work went on to be used as a slogan on many different items, most notably she was commissioned by Selfridges to produce a range of promotional material. By doing so, the aura of the work shrivels, the idea that the work was produced by a creative genius is also somewhat lost, and the idea that owning an original print from the first run becomes much more impressive.
Even the most perfect copy of Kruger’s prints therefore is always going to be ‘lacking in one element: its presence in time and space, its unique existence and the place where it happens to be’. By imitating the style and creating copies the time at which it was created becomes unimportant and the placement of these copies takes the original work and concept behind it completely out of context.

Thursday 8 December 2011

Lecture 6 - Cities & film.

Looking at :
> the city in modernism
> the city as a public & as a private space.
> the city in post modernism.

George Simmel (1858-1918)
- Dresden exhibition 1903
- Simmel is asked to lecture
> urban sociology
- the resistance of the individual to being levelled, swallowed up in the social-technological mechanism.

Louis Sullivan (1856-1924)
- Architect
- Credited with being the creator of the modern sky scraper

Guaranty building
- ornate // decorative exterior
(despite appearance)

building was split :
4 interior zones
Basement - public area - office zone
organised // ordered environment
3 types of exterior block corresponding with the three visible exterior zones.

America as an upward moving, land of opportunity.
Manhatta (1921) Paul Strand
Documentary film > loose / no narrative
Explores the relationship between photography and film, minimal camera movement.

Charles Sheeler 
ford plant > river rouge > detroit
{fordism}
Production line gains maximum productivity with minimum effort via repetitive/robotic human activity.

Modern times (1936) Charlie Chaplin
body is consumed/swallowed by the factory

Stock market crash of 1929
>immigrant population hit first > then laborers

Man with a movie camera (1929)
noted for it's range of video/movie techniques
celebration of industrialisation and everything that goes with it.
Flaneur 
Stroller / lounger / saunterer
A person who walks the city to experience it.
Both apart from, and a part of the crowd.
Walter Benjamin
> bit of a flaneur
> Adopts the concept of and urban observer as an analytical tool and as a lifestyle.
Susan Sontag
> the photographer as a flaneur
> Photographer is merely an 'armed' flaneur
Flaneuse
Female wanderer.
Susan Buch-Morss 
Bag lady or prostitute.

Arbus // Hopper 
 Hoppers 'Automat' (1927)
Diane Arbus' 'Woman at a counter smoking N.Y.C' (1962)
Observed moments with sense that something has just happened

Sophie Calle - Suite Venitienne (1980)
About the experience of the city
Accompanied by a text explaining her relationship with the man in the pictures.
Venice > labyrinth of streets and alleyways 
Good place for a filthy stalker...I mean...photographer 

Don't look now (1973) <film>
Nicholas Roeg 

The Detective (1980)
Having private detective following her 
> wants to provide photographic evidence of her existence

Cindy Sherman ( 1977-80) 
Typical representation of women in the city
Pictures were intended to be mysterious 
typical of post modernism { no concrete location (could be anywhere) } 

Weegee (arthur felig)
Documented the dark side of city
Following and documenting police detectives.
With a mobile darkroom so he could develop pictures and be the first to the press. 

The Naked City
Noire tradition 
L.A. Noire set in 1947 Los Angeles (2011)
Homage to the visual style of film noire. 

cities of the future > Metropolis (1929) 
Blade runner (1989 > depicting 2019) 

Lorca di Corcia - heads (2001) NY
Not seen by the people he photographs 
Set off like a trip flash from people walking past.
Sense of height & drama 
A man in one of his photos objected to the use of his image on religious grounds
The image was subsequently allowed.
Anything that happens in the city is open to artistic interpretation. Private is taken back.

Walker Evans - Many are called (1938)
Intensely private moments shot unaware. 

Postmodern city 
"the outside becoming the inside" Ed Soja 
Being lost in architecture 
Confusing/difficult to navigate 

Joel Meyerowitz
Postmodern city in photography. Chaotic. Busy 
Citizen Journalism > the end of the flaneur? 
Impossible to be a detached observer
9/11. destroyed in a mental capacity aswell. 
Destruction of the twin towers represents a destruction of the American Dream.

Adam Beezer (2001) 
involved in the tragedy. Pictures from a phone camera.
Returns photography to it's roots // merely to document events. 
Surveillance city 
Coming together of photography & film on the street.

Lecture 4 - Critical Positions on the media & popular culture.

What is culture?
 Raymond Williams 
- General process of intellectual development as societies advance through history.
- A particular way of life > sub-cultures etc.
- Works of intellectual and artistic significance. 
> works that are accepted as very important // represent cultures.


Culture emerges because of the economic organisation of society.
> emerges from the base
> LEGITIMISES IT.
Marx (1857)

Raymond Williams (1983) Keywords
4 definitions of popular culture
> well liked by many people (quantitative)

> inferior kinds of work
Lesser or inferior form of high culture. mass production/kitsch

> work deliberately setting out to win favour with the people.
Relies on taste // aims to be populist

> Culture actually made by the people themselves
Value judgements // organic - e.g. brass bands in mining communities.


Caspar David Freidrich (1809) 'Monk by the sea'
High. 

VS

Jenny Morrison's 'Sea & sky in watercolour'
Popular. 






Popular press vs Quality press
Popular cinema vs art cinema
Popular entertainment vs art entertainment

Jermey Deller & Alan Kane 
'Folk Archive'
Works of creativity made by people for people.
Humorous reaction caused by judging the works and believing you can do better.
Judging things in the same way you'd judge elite art.
Judging them by your aesthetic code is flawed...
Laughing at the working class
Failing to make art

Popular culture entering into the sphere of high art.
> Graffiti
- Banksy exhibiting in galleries
Starts representing the people, is then taken on to represent the views of the minority (high culture)

E.P. Thompson // 'The making of the English working class' 

Change in culture happens during time of industrialisation & urbanisation.
Classes are put together yet seperated. In close proximity in the cities yet seperated in areas of high & working class.
Working class in factories / slums 
Bourgeoisie in nicer areas of city. 

People then create their own cultural forms
- literature - music - recreational arts etc.
before this - the classes did not work against each other.

Chartism - allowing the working class to vote.
Political movements.
Matthew Arnold (1867) Culture & anarchy

Culture is :
> "The best that has been thought & said in the world"
> Study of perfection
> Attained through disinterested reading, writing and thinking.
> Pursuit of culture
> Minister the diseased spirit of our times. (anarchy)
 Culture of 'the raw and uncultured masses'
- were once hidden but have now started to emerge.
> upper class control is threatened by the working class.
> upper class defends itself by claiming to be better than the working class - mocking them.

Leavism - F.R.Leavis & Q.D.Leavis.
- Mass civilisation & minority culture
- Fiction & the reading public
- Culture & environment

Believes there was a cultural peak, which declined throughout the 20th century. 
> critics role is to defend it against the lesser forms.
> collapse of traditional authority
- come at time of mass democracy (anarchy)
popular - offers cheap emotional thrills as opposed to pure thrills from the high class.

Frankfurt school - critical theory
Snobbery with which people dismiss popular culture comes from Leavis & Arnold's theories.
> their views & reading of culture is as baised as the one they are trying to dismiss.

Institute of social research (1923-33)
Closed when Nazis came to power.
Relocated to New York 1933 - 47

Theodore Adorno
Max Horkheimer
Herbert Marcuse          }       Entering into one of the most developed cultures.
Leo Lowenthar
Walter Benjamin

Emergence of "the culture industry"
An idea of culture...but not this.
Fordism (1910 onwards)
Factories 'spewing' out cultural artifacts.
"all mass culture is identical"

Homogenity & Predictability
Spawned out for the masses
films & radio need no longer pretend to be art, it's business

idea of art & culture has been turned into business 

Herbert Marcuse
Popular culture - affirmative culture > reduces capacity for thought
turn into 1-dimensional people.
Bound into the producers.
Militates against change
Code us into single train of thought.

> mass culture represented a threat to high class
 > think it cements authority & creates obedience
'Dumming down' of culture industry.
De-politicising the working class.

Hollyoaks babes - teaches women it's OK to be like this, even when you're in education.
Che Guavara - symbol of 'cool' not revolution.
The x-factor
Big Brother
> both teach that it's the only way to succeed.
-Instead of being identified by what they produce, people are identified by what they consume.

Adorno - 'On popular music'
- Standardise } same beat // same instruments.
does the thinking for you...
reduces capacity for free thought.
- social 'cement'
- produces passivity ( rhythmic & emotional adjustments.)
 ' Slave to the beat'
Mindlessly dance to the rhythm of their own oppression

Joy Division - emotional adjustment
Counter revolutionary 

Authentic culture
- real
- european
- multi-dimensional
- active consumption               }          Culture is lost forever under capitalism
- individual creation
- autonomous
- negation

Walter Benjamin
Mechanical reproduction allows us to view stuff from anywhere
> would have had to go to it.
> meet it on the galleries terms
Uniqueness is substituted by mass production.

Threatens to liquidate cultural tradition.

Aura
Mona lisa
> on mug
> on t-shirt   
> on poster
} changes how it is viewed , allows us to challenge high culture.
Mystical quality withers away
Defining your own meaning from it.

Hebdidge (1979) 'Sub-culture : the Meaning of style'
- incorporation
- ideological form
- community form
claims that young people create cultures designed to challenge high culture.
creating new industry
- radical status is then lost . Especially when it is bought & sold.
Neutralised > incorporated.

- Emerges from anxieties about social and cultural exclusion.
- De-based form of ideal culture
- ideology masks cultural or class differences & neutralises interests of the few as those of all.

Monday 28 November 2011

Lecture 3 - Marxism & Design activism

" The philosophers have only interpreted the world, in various ways; the point, however, is to change it."
K. Marx 
He's saying there should be synthesis between thinking and practice.

Marxist is: Communist
-Political manifesto outlining what Marx saw as the best way to organise society and the way to go about achieving it.
-A philosophical approach to social science, developing a new way of looking at the role of society in determining human behaviour.

Capitalist is:
Society that we live in (in the West)
-Control of means of production is held by a few individuals.
-Everyone else works for money
-Revolves around a market (buy & sell)
-Controlled through the exchange of money/currency
-Makes us compete - being better due to being at the top of society.

{Accidental heirarchy in the market}

Communist evolution.
-Primitive communism
-Slave society
-Feudalism
-Capitalism
-Socialism
-Communism - (Ideally) - A classless, stateless society...

Marx thought the huge difference in wealth would mean workers would revolt.
Due to the unfairness of their exploitation.


Materialist philosopher.
Marx argues society can be split into two.

BASE
Forces of production - materials, tools, workers...
relations of production - employer/employee, class, master/slave
everything is a result of these & everything can be traced back to these factors.

SUPER STRUCTURE
Social institutions
Base > determines content & form > Superstructure > reflects & legitimises > Base

Could be likened to the education system
bosses & workers
Teachers & students

Bourgeoisie exploit the proletariat 

Base shapes the superstructure
Superstructure maintains and legitimises the base.

Marx (1857) 'Contribution to the critique of political economy'
Society defines who you are
Forced into relations we have no control of.
All determines consciousness produced by this concept of base/superstructure.

Changing the base will change the politics, attitudes, art, culture etc.

Pyramid of capitalist system 1917
ruling class - aristocracy
the state > a committee for managing the common affairs.
Controlling the way subjects think
> through ideology
> organised religion
Marxist reading > religion is the ultimate form of mental control.

Ideology - system of ideas & beliefs.
- masking, distorting or selectively choosing ideas through creation of 'false consciousness'
Ideological mechanisms operating around us cause this false consciousness. 
Ideology usually emerges from the ruling class
Yet everyone else begins to believe this is their view.

'Religion is the opiate of the masses'

Art as ideology
- Only the rich make art
- Only men make art
- White

> Bought & dictated by rich people
Won't reflect the views of the working class. 

Vladimirski 'Roses for Stalin' (1949)
Completely warped view on Stalin as a leader, dictated by him.











Lincoln Cathedral - art is always ideological

Althusser (1970) 'Ideology and ideological state apparatuses'
ideology is a relationship
A practice through which we live our lives.
Offers reasons for why this may happen

Female nudes > male artist > coincidence? I think not.

Ideological state apparatus.
Media
> Majority is owned by 8 super rich people / reflects their views.
> Very invasive.

The Times > upper class - sophisticated stories - worded differently.
Daily Star > ideological assumption that the working class are only interested in tits & football
Self-fulfilling prophecy > becomes true as they are fed only that...

Each paper shows simply a judgement on the cover & in the headlines.

TV ideology.
Darcus Howe - respected broadcaster and writer.
Explains social reasons > accused of being a rioter.

Berger ,'Ways of seeing' 1972

Wonderbra adverts.

Tricked into thinking that through buying we are gaining status in society. However we are actually getting poorer and making someone else richer.

Commodity fetishism
The object then takes on the idea that it's cool, not the person using/wearing it.

Garbage of New York City












7% of the population own 84% of our wealth.

F. Fukuyama (1992) 'The End of History'
Gandhi > society is judged on how it treats its weakest members.

social movement starting - largely through social media.

Adbusters 
> culture jamming
- billboard > do something that changes the message entirely
> will in turn make people believe your message

Sao Paolo banned advertising as it's visual noise.
Art and design is conditioned by society.

Task 1 - Panopticism

Panopticism is a theory of social control outlined by Michel Foucault in his book, Discipline and Punish, and is based around an idea of surveillance developed during a period when institutions such as asylums, penitentiaries and reformatories were in their earliest forms. It relies entirely on the reformation of individuals captive through controlling them mentally.
The Panopticon (Jeremy Bentham, 1791) became ‘the architectural figure of this compostition’. Foucault states that ‘it reverses the principle of the dungeon’, preserving only its primary function of enclosure. Inmates are kept in cells individually, which surround a central tower that is not lit. Each cell is lit from the outside wall, meaning that the inmates can always be seen from the central tower, but cannot see into the tower themselves. The major effect this has is ‘to induce in the inmate a state of conscious and permanent visibility that assures the automatic functioning of power’.
There are many elements of contemporary society that could be seen as remaining elements of this panoptic form of social control, one of the major examples being CCTV cameras. It is thought that people are filmed more than 300 times a day by these cameras and we are constantly reminded of this fact through the media. They are always present where ever you are so it is evident that one could always see you. However like the central tower in the panopticon it is unclear as to whether you’re actually being watched by anyone at the other end of the camera; ’power should be visible yet unverifiable’.
This means that people act in the way that they believe they should act if they are being watched, whether they are or not. CCTV cameras also have the effect of deterrence in their positioning, and the signs that are used to warn people of their presence, as soon as someone is made aware that they could be under surveillance they will act as they believe they should, becoming, as Foucault described, a ‘docile body’. This also means, that often the cameras don’t have to work, as it is impossible to tell whether they are or not, and it is the possibility that you could be being watched that makes you behave in such a way. The sign warning you of the camera and the actual presentation of the camera therefore becomes more important than itself due to the effect of ‘self-regulation’ that this instills upon the person.

Sunday 6 November 2011

Seminar #1 - Panopticism

FOUCAULT.
Panopticon - Jeremy Bentham - 1791
Psychological effect
Internalise the idea that you're always being watched / under surveillance
-Makes you behave in the way you THINK people believe you should

-Most lunatic asylums used the panoptic structure. Prisons still around with this design
-Can be found everywhere

Key features
-Seperated/isolated - can conspire/talk/relate to other there if they aren't isolated
Designed as a sort of laboratory to monitor behaviour.
- Invisibility/visibility - inmates must believe that they are permanently on view
the person viewing them must always be invisible
Central tower is there as a reminder to inmates that someone with power could be watching... this prevents people from doing things wrong through fear. 
"invisibility of power"
-Productivity - was designed to make people more productive
not go crazy...
Efficient reform of behaviour.

CCTV cameras - not panoptic if they are hidden but constantly recording / stealth recording.
When they are made visible .e.g. the yellow signs about the signs become more important than the cameras themselves.


Open plan offices - where the boss can always look over people working.
People are less likely to procrastinate.


Social networking & online media - measure yourself against people and act in a way that you think they will like.
- constantly visible to the world
- productive because people bring business to the company without realising.

Docile Bodies
-productive
-obedient
-self-regulating     self-monitor  <>  self-correct


They are created by modern disciplinary society
modern > shift from physical control > mental control 
Often spectacular & humiliating physical control...

Although panopticism is a form of mental control, it also controls the body physically.
Foucault said :
"Power is a relationship between people" A <> B
Which works both ways...

Teacher has qualification - knowledge - status allowing him to control&discipline his pupils.
> this relies on his pupils allowing this, and not resisting to his discipline.

Media - TV programs - Films.
Display perfect situations - ideals
-perfect bodies
-perfect lives etc
people blindly follow and in turn are productive in a way thats beneficial to the company.

Tuesday 1 November 2011

Lecture 2 - 'Technology will liberate us'

Digital currents - Margot lovejoy
The art in the age of mechanical reproduction - Walter Benjamin (1936)
Art in the age of mass media - John Walter
Simulacra & simulation - Jean Baudrillard (1981)

Implications of technology on different design areas
Technological conditions can affect the collective consciousness
- materialism // it's effect on society.

Triggers important changes in cultural development

By copying something - mimicking - it becomes a work of art in itself, because it has been altered by the copying process . It's a work on its own // image representation.

Relationship between art, design & media can be summed up by the doodles on the previous page, copying an image three times from an original sketch, each one differs from the last.

MACHINE AGE - modernism
Walter Benjamin
- commited suicide after the war
- the age of technology and art
- A duality expressing the zeitgeist
- Dialectical due to the copy, reproductive nature and the role of the original
-The 'aura' and uniqueness of art

Never would have had to think about this without the emergence of technology and developments in reproduction processes and quality.

Photography is the beginning of the technological art, art/design relationship.
 - Isn't only what you see // photography creates multiple viewing points

Dziga Vertov - Man with a movie camera (1929)




















The cameras eye has a variable gaze.
represents technological progress and faith in it.
Paul Valery

Moholy Nagy
-Photograms
Early experiments with photographic technology

Benjamin and two parallels
Freud & Marx 

Freud - obsessed with the subconscious and the material aspects of technology
Marx - Looked at the economics of art - economics & value of a piece.

the value of art can change because of consumer nature due to endorsement etc
Consumerism & reproduction can add value to art
Celebrity-ism adds further.

"photography overturned the judgement seat of art"
Margot Lovejoy 

How technology can express deepest subconscious
-virtual realities/surrealism


Kineticism 
-Capturing movement - Etienne Joules Maret
images of the moving body , 'chronophotography' 1888 was the forefather to cinematography.


















Explores how time - duration - space can be depicted in art and photography through the development of technology.

De-materialisation of art
-moving image - recorded image moves away from form and object and become JUST IMAGE
This makes it easier to copy / reproduce.

Richard Hamilton - 1922
- collage
technology to create image 
images are ordered, coded and styled
beginning of art and design merging.
-Printed image is part of everything.

Karl Marx & techology
- Technological determinism
- believes theres a logical relationship between economical production & social factors.
- alienation - works as a tool

-technology drives history
-technology and division of labour
-materialist view of history
-technology, capitalism & production
-social alienation of people from aspects of human nature as a result of capitalism.

alienated from distinctive creativity and community

ELECTRONIC AGE - post modernism 
post modern & post machine
- Many electronic works were still made with a modern aesthetic
- Emergence of information & conceptual works.
- Computer is a natural metaphor.
- Spirit of openness to industrial techniques - much more cased in consumerism & materialism
- Collaborations in art & science.
- Boundaries are broken between distinct areas of art as a result of technology.

Chalayan...
Conceptualisation of fashion
divergence of factors

>Douglas Rosenberg - Falling/falling


















-Electronic/video work showing collaborations between many areas of art & design

 video itself becomes an object, something that can be displayed in an exhibition.
>Douglas Rosenberg - Venus Flow


























Shift in attitude for discovery of post modern age
Simulation - reflection of a profound reality.
A copy of something real...

Simulacrum states a simulation then becomes a work in its own right.
Real > illusion 
Original > copy
Distorts profound reality.
yet can become reality in its own right, and doesn't need to appear realistic. fantastic...
ONE CAN REPLACE ANOTHER 

Word of mouth masks the absence of the thing itself > so it is taken as fact / reality.


Nam June Paik
Plays with the idea of real and virtual
> Two go hand in hand
> whos watching who?

John Walker (2001)
criticises the use -art and mass media.
                            -art in advertising
                            -artists as celebrity
(Andy Warhol)

DIGITAL AGE
- Digital potential leads to multimedia productions
- Technological reproduction of all images so they are addressed by the computer...
Jenny Holzer - transforms through projection.
Blue tilt (2004)



















Baltic (2004)


























Extension of gallery space beyond its actual size... to the outside...

Frank Gillette
the human race machine
Developed technology for morphing faces . Collaborated with the FBI

Multimedia work
-Interactivity
-Performance
-Transdisciplinary
-Time, space and motion explored in art & design, also as art
-Collaborations

Hyper-real - reality by proxy.
- art comments on ideology of everyday life
- technology blurs the line between production of fine art & commercial design production
- art can be expressive or progressive.

Monday 31 October 2011

Lecture 1 -Institutions and institutional power - panopticism

1791 - The Panopticon - Foucault saw this as a metaphor for discipline & social control.

MICHEL FOUCAULT
(1926 - 1984)
- Madness & civilization 
- Discipline & punish : the birth of the prison. 


Both writings survey the rise of institutions & their power.

Madness & civilization
- The great confinement (late 1600s)
 > beforehand, mad people, those other than the norm were almost accepted i.e the village idiot...
- Those who were deemed not useful to society were put into 'houses of correction'
 > this wasn't just the insane, included criminals, single mothers, unemployed , the idle.
 > they were forced to work, through threats and violence
- People began to see these 'houses of correction as a gross error'
- The combination of people, the mad, criminals etc... began to corrupt everyone else in the institutions.

Specialized institutions then began to crop up.
Asylums for the insane
> people were controlled by being treated like minors/children
> made to work by giving them rewards for doing well
* gold star

This marked a shift from physical control to mental control 
- which still goes on.

& the emergence of specialists - doctors - psychiatrists
these were there to legitimaise the institutions

Internalised responsibility
>shift from someone else controlling them, to their own conscience.

Deviants used to be punished in the most humiliating / violent / public manor possible
GUY FAWKES
- This was meant not to correct their behavior but to control them, by showing what will happen if they do wrong.

Disciplinary society & disciplinary power
Foucault describes discipline as a technique of modern social control

JEREMY BENTHAM'S PANOPTICON
proposed 1791 but never actually made.
- Bentham thought it could have multiple functions > school > asylum > but mostly... a prison.

A circular construction with rooms around the outside and a central tower with a view of all the rooms.
Each room is back lit so that the subject is clearly visible.
The central tower is in darkness so that the inmates cannot see into the central tower.

Presidio, Cuba applies the same principle - a real prison!

Inmates are permanently on display
and permanently isolated

They know they are being watched but are not able to verify it due to the central tower (representing institutional power) not being lit
> the effect this has is that inmates will always behave in the way they think they should if they're being watched.
> because of the belief that they are always under scrutiny.
> people in turn begin to control their own behaviour.

Eventually - there didn't need to be guards in the tower because the physiological effect brought on just from believing that they were being watched was enough.
Perfect mechanism for control.
- People build up internal discipline
foucault called it a "machine for the automatic functioning of power"

The panopticon also allowed for measured performance of inmates - another mechanism of social control
They then assumed responsibility for their own actions > making them more productive.
it's to do with the arrangement of the space > allowing for scrutiny by the institution and pushes production from the worker/inmates/students...

-reforms prisoners
-helps treat patients

PANOPTICISM
this is the emergence (for foucault) of a new model for control.
panopticism is about training. training the minds of the people under scrutiny.


RELIES ON THE KNOWLEDGE YOU'RE ALWAYS BEING WATCHED, AND ARE AWARE OF IT. IN TURN MAKES YOU WORK HARDER BECAUSE YOU THINK THAT YOU'LL BE CAUGHT OUT.

Examples of panopticism in practice.
-Open plan office
The Office - Ricky Gervais puts on a facade that he's the perfect boss for the cameras because he knows he's being watched and others will see it.
-Libraries
No one tells you to be quiet or to control yourself, you just do...
-Art Galleries 
-Bars 
Modern bars move away from stalls and seperate compartments in favour of more open plan bars with good visibility throughout.

YOU CORRECT YOURSELF!
It means that spaces are easier to control...


CCTV, Google maps.
these build into you the fear of always being caught out because there could always be someone watching you.

Pentonville prison
-lecture theatre aims to make people more productive.

However it doesn't apply only to the design of a space.
-The register
-Staff files - doesnt know what's in it.
Paranoia 
the idea that people are keeping records on you
-Visible reminders that they are being monitored, so they won't step out of line.

Prevention methods. (fake cameras etc) 
college cards > red & blue differentiates between students & staff.
Monitored hours - clocking in & out of college

Relationship between power, knowledge & body 
-direct relationship between mental control & physical responses.
People become 'Docile' obedient bodies. - produced by modern disciplinary society.
society
-Self monitoring
-self correcting
-obedient.
Disciplinary techniques.
-government campaigns about going to the gym
-means people will be more productive as they're healthier.
- people should work longer and harder now because they are healthier.
Panopticism relates to the body
Body is always on display > make yourself anxious

Television is like a metaphor for the panopticon 
with everyone focused around a central point yet they are all watching individually.


Foucault & power
Power isn't a 'thing' which people have, that they can wield.
It is a relationship
The exercise of power relies on there being the capacity for resistance.

1984 - film

Facebook is also panoptic.
Everything you post will be recorded so people aren't themselves.
It's a performance


Vito Acconci 'Following piece' (1969)
follows someone - stalking
live in the illusion we are in control of our actions/situation.

Chris Burden - Samson (1985)


Foucault - Panopticism as a form of discipline
               - techniques of the body

TRAINS US TO CONTROL OURSELVES... DOCILE BODIES.

Monday 28 March 2011

Task 5 - summary of 'Thinking with Type' & Deconstruction

 Allen Hori - 'Typography as discourse poster' - 1989
webdesignstuff.co.uk

From reading Ellen Lupton’s writings, (‘Thinking with type’, 2008, pp.87-100), it is clear that deconstruction as a theory is one of great complexity, containing many underlying theories on how text can be constructed to portray meaning and change a texts ‘tone of voice’. The theory of deconstruction was first devised by French philosopher Jacques Derrida in the 1960s, and in short, is an approach to text which aims to analyse the systems of representation used when writing and the surrounding systems that frame their communication.

Deconstruction looks at examining the relationship between speech as the primary method of communication and writing as the secondary. This is based on writing being once removed, so it is not a direct response to a person, it also requires learning and equipment to achieve. Whereas speech is a direct form of communication that gains meaning from its delivery and the way in which it is formed during spontaneous conversation.

Deconstructivist designers look at the written word as equal to, if not more important than speech in conveying meaning. This is down to the role of typography and the designer, in the creation and implementation of meaning within the text itself.

A conventional typographic layout would emphasize the completeness of a work and its authority as a finished product. Alternative design reflects how the meaning originally intended by the author can often be lost through the design of the page in order to help the flow of information. Deconsturctivist designers such as Katherine McCoy use a text to challenge the reader in producing their own meaning and finding their way through the text.

Ellen Lupton’s text also outlines how designers generally treat a body of text the same throughout a document as this gives it the feeling of being coherent and evenly distributed across a document. A designer then uses their knowledge of how texts are taken in to help the reader navigate through long bodies of writing whether this be through the use of paragraphs, indents, or when working digitally, hyperlinked text. It is seen as the job of a designer to utilise typography in order to help the reader navigate the flow of content, however Lupton (‘Thinking with type’, 2008, pp.87) writes, “one of design’s most humane functions is, in actuality, to help readers avoid reading”

French critic Roland Barthes like Derrida looked in great detail at typography’s role in creating meaning and looked at the idea that while talking is a form of communication that flows in a single direction, writing occupies an element of space as well as time.  Therefore written text can be used spatially to portray various meanings and give a text a whole dimension in the way it is read, which can’t be used in the same way through speech. This is backed up by this quote from Barthes(“from Work to Text”, 1971). “A text…is a multi-dimensional space in which a variety of writings, blend and clash.”

The theories of deconstruction are then reflected in deconstructivist design as a critique of design conventions, by using these agreed typographic conventions differently. Which I think is summarised in the image that I have chosen to analyse, Allen Hori's, 'Typography as discourse' poster. I really like this poster however it is evident that everything to do with the flow of content and user friendliness from the  writings above have been dropped in order to help the reader create their own meaning from the text on the poster. There is no hierarchy of information as text is placed in what looks like a totally random configuration in various point sizes, fonts, directions and orientations around the poster. It is clear from the way that the text is placed, there is not supposed to be a defined way of reading this, information is picked through as the reader discovers it.

There is also a clear use of image in this poster, and an element that the text has been placed in a composition that would be more visually engaging than logical. Again this would appear to be an attempt at making the reader build meanings but also to elevate the designer within the process of authorship. As Lupton writes that deconstruction('Thinking with type', 2008, pp.97), "Imploded the traditional dichotomy between seeing and reading. Pictures can be read and words can be seen" This places value within design on ambiguity and complexity over legibility and flow of information.


Sunday 27 March 2011

Task 5 - post-modernist graphic design

Jamie Reid - Never Mind the Bollocks - 1977
 Musichistorytour.blogspot.com
 This is the cover for 'Never mind the bollocks' by the sex pistols. I think this could be considered post modern because of the evident anti-aesthetic, anti-technique and critique on the modern world.
 James Rosenquist - Marilyn Monroe - 1962
www.flikr.com/photos/wallyg
This is a piece by James Rosenquist from the Pop art era. I really like his work, and although not strictly graphic design it has a very graphically based aesthetic and makes use frequently of recognised graphics. Pop art was a post modernist movement as it made fun of art society and used a retro aesthetic.
 Scher, P - 'Swatch Watch USA' - 1984 and Herbert Matter's original.
mavericked.com/tag/snow
This is an advert for swatch watches that show some very clear post modernist qualities. The main one being the direct imitation of Herbert Matters original poster and almost exact same composition. With the belief that everything has already been done, so why not just copy...
 Raoul Hausmann - ABCD - 1923
designhapiness09.blogspot.com
Another piece showing postmodernisms trademark anti-aesthetic and attempt at showing poor technique on purpose.
Stefan Sagemeister - 'Hurry'
Melissa-tampin.blogspot.com
Another example of a piece showing a strong anti-aesthetic and anti technique. It is clearly a piece that goes against defined conventions of design.

Monday 21 March 2011

Deconstruction.

Jacques Derrida
analysing function of typography & writing.


Postmodernism 
-questioning/reframing ideas from a modern world.
-attack on modernism

POSTMODERN
Jamie Reed - sex pistols - never mind the bollocks.

-Anti-aesthetic.
-anti-technique
-critiques the modern world.















DECONSTRUCTION - style of design & architecture.
deconstructivism - Not deconstructionism
big in 80s & 90s graphic design
became know widely as De-con.
played with ideas of graphic design

Cranbrook Academy , USA not, style approach
'of grammatology'
more of a question
-analysis
-kind of philosophy.
-approach to text which analyses the system of representation & surrounding systems which frame their communication. 

'us or them'
speech - primary method of communication.
writing - secondary method of communication.
 writing is once removed...
-requires learning
-equipment
-absent subject.

Subject is constructed in your head..?
writing carries on after person does, where as speech doesn't have this same potency.

The focus on writing as equal if not more powerful than speech

-simplistic way of looking at writing is that we are reading the authors ideas
-there are a lot of little things that get in the way of this.

Fixed meaning is authoritative
-kills a text

deconstruction is the perfect blend of theory and practice
always more to it!

in some ways - designers voice can be more important/prominent than that of the authors.
typography looks as though there is only one meaning
hand written texts give the appearance that there are a lot more.
not just in the type
but in the spacing between it aswell.

Changing the way texts are read by the way it is designed, altering the flow.
abstract or structured etc.

KATHERINE MCCOY
-reading isn't neutral
-constantly reminded that you are making the meaning.
-meaning is totally created by how the reader sees the text
-reveals the mechanism by which you read

Levi Strauss
Derrida
Barthes
Saussure. thinking of things through structures.

Cranbrook - visible language
'french currents of the letter'
-taking standard academic forms and slowly adapting, to make you aware of the structure.



-destroying the standard idea of the journal & showing the possibilities of created meaning.







ED FELLA
ALLEN HORI
'typography as discourse poster'

No hierarchy of information...
allows the reader to pick their own way through the poster

















TEMPLATE GOTHIC
BARRY DECK , 1990




RAY GUN
DAVID CARSON 
 1992-95


Carson the end of print. 
using practice to be theoretical - with the two in dialogue constantly. 




provokes thought
forces you to think about why it has been changed and what has changed. 
forced to read and consider. 
unpicking things that are hidden but affect the way you read. 
 
ARCHITECTURE
Using forms and techniques to critique that form.
DANIEL LIBESKIND
PETER EISENMANN
Assume a building will look a certain way.
So uses normal ideas to critique and make people question.

BERNARD TSCHUMI
need to think your way through his par.

in 3 different ways
Anti-authoritarian

"this is how you will read the book"

deconstruction
"how do I read this book?"

JEWISH MUSEUM - DANIEL LIBESKIND
deconstruction is a process for critiquing assumed conventions from within

By using those conventions differently .









DERRIDA - GLAS
designer Richard eckersley
deconstructs subtly what it is to be a book.



Using graphic design to question what it is & how it creates meaning.

postmodernist aswell

Monday 7 February 2011

Task 3 - Avant-Garde.

Adbusters - unswooshing, Nike Running - 2011
www.adbusters.org/content
Avant-gardism is a movement within art and design that aims to redefine traditional and well known conventions within artistic practice in order to pave the way for other like minded artists and designers to follow. This can be for purposes of progressing design or with a political or social agenda, however the term avant-garde has been over used and neutralised. Here I have chosen an adbusters piece which caught my eye because of its use of a very strong political message. This piece is not particularly avant-garde in its design or technique, however the delivery of its message is in such a way to attempt to change peoples opinions on a social situation. This is clever in the way that it mocks Nikes actual advertisements by almost copying the exact style in which they would be produced. By being unoriginal, it is in turn becoming original in its use of an existing style as a negative to push their message.


www.typographicposters.com
Here is a second piece of design that I would consider to be avant-garde and I think its avant-garde qualities are much more evident when you realise that this is a typographic poster. It shows a movement away from clearly legible type and communicating the message simply to a much more abstract type style. It challenges traditional conventions of both type and communication by moving completely away from legibility in favour of an entirely abstract and image based poster. Possibly an attempt to change design and progress from current type and layout conventions to much more aesthetically based pieces. The avant-garde element in this piece however is based entirely in its appearance and it doesn't appear to mock other art styles or portray any deep social message.

Formative Feedback.

tasks completed but need publishing on the blog.

continue with retyping lecture notes so as to gain best understanding.

Essay - Q2
research constructivism
tate modern catalogue - Rodchenko and Popova.

Structure 
- define socio cultural context  1917
- constructivism as a response.
-two examples.

working from this feedback and

Sunday 6 February 2011

Defining the 'Avant-garde'

dictionaries link term avant-garde with terms like innovation in the arts or pioneers.
Term 'Avant-garde' is in popular discourse but is neutralised because of its frequent use.

MARCEL DUCHAMP

Authentically 'Avant-garde'
-mocking art
-mocking elitism
-looks at what art is...
and challenges conventions surrounding what art is.

 Makes people re-assess conventions of art.
'Fauves'
Wild beasts
Grounded in the real - aggressive
Seeking to redefine conventions by which art is defined.
does something new, trying to redefine the use of technique within art.

Classical art and established conventions were based in fantasy scenes.
Avant-garde seeks to do something new.
ALL ABOUT CHALLENGING CONVENTIONS.

takes a romantic philosophy - idealising individual geniuses.  
Rooted in the myth of the Avant-garde.

Artists are above society or outside.
people shouldn't understand them as they're too edgy.
Kurt Cobain?


CHATTERTON 
People didn't understand him
Tortured genius

A painting of him having killed himself as society didn't make the effort to understand him...

Designers- not necessarily original when faced with certain briefs.

art academies.
-assigned to a master
-copy his work & style.
-do background work for them until accomplished

therefore they weren't original themselves

Art is socially important
Work for money!

Revolutionary- comminade of Paris - political gesture
-why is it challenging/shocking
-raise the working class.

against conventions by painting the poor... something people didn't do.


AVANT-GARDE
military term
vanguard - paved the way for others to follow
both politically and aesthetically.

"Art for art's sake"
Autonomous.
-above the world
-normal beings will not understand

gap between what the artist thinks they are doing and how the public perceive it.
which is why they would not understand if the work made no sense.
Because the artist was being so avant-garde

Significant art
CLIVE BELL

"the relations and combinations of lines and colours, which when organised give the power to move someone aesthetically."

Aesthetically pure.
-sense that you improved as people just from looking at it, and trying to understand them

often claimed that people weren't clever enough to recognise significant form, inventing reason for arts importance.


Clement Greenberg.
Abstraction became art distilled to its purest form.
Greenberg's pinnacle of art.
Pollock's Lavender mist
-symbol of decadence in western culture
-pretentious, snobby and elitist.

Beatrice Ward
The crystal goblet.
"The good graphic designer is invisible"

Jock Kinnear (1963)
for example road signs, and the typeface created and so on... created solely for communication.

Stephen Sagmeister (1997)
communication is secondary to experimentation in his spreads.


Fails or doesn't adhere to taste & says there is a society that does adhere to taste and works.
making a value judgement.

What is kitsch?
idea that it is inferior
-lower quality
-bad taste
-patronising loveability

Kitsch aspires to be art but somehow fails to be taken seriously.
Constables Hay Wain is not kitsch.

This certainly is. Kitsch takes into account cultural standards.
The place for art is in galleries.

The last supper on a coaster...
"the last pub lunch"
trying to use a modern style on a classic piece by Da Vinci

commemorative plates cups and goods for royal events.
-sense of kitsch
-supposed to be moved by art not china sets.

animal themes are definitely kitsch. 

Graphic design is not seen in galleries so is not viewed as art.
viewed differently.

Jeff Koons Michael Jackson & bubbles the monkey
Art because it was made by a famous artist.
would be seen as kitsch if it weren't for the recognisable name that produced it.

Pop art
inserting design into galleries as a political point. 

Thomas Kinkade. 
(painter of light) 
fictional chocolate box past. 
selling his works on QVC


Graphic design aims to be meaningful to everyone, whereas art seems to aim to a select few. 


Damien Hirst
"wow, fabulous shark in a box..."
people buy works like these as status symbols as they are produced by artists.
when they know nothing about them.


'For the love of Gold'
simply about monetary value. 

avant-garde's trying to out avant-garde each other.
corrupt money laundering!
Adbusters.
possibility that design is avant-garde.

Saturday 15 January 2011

Lenin...

"This struggle must be organised, according to “all the rules of the art”, by people who are professionally engaged in revolutionary activity."

Lenin, What Is To Be Done?, “The Primitiveness of the Economists and the Organization of the Revolutionaries” (1901)

Tuesday 11 January 2011

Essay Feedback

Issues discussed
lots of research done so far.
quotes to back up points!
try to find quote from Lenin about the importance of art and its new role.
400-socio cultural context
400-construction as a response
500-2 examples

make sure to reference all research sources.


Student action
have done by 25th Jan

Communism!

com·mu·nism 
n.
1. A theoretical economic system characterized by the collective ownership of property and by the organization of labor for the common advantage of all members.
2. Communism
a. A system of government in which the state plans and controls the economy and a single, often authoritarian party holds power, claiming to make progress toward a higher social order in which all goods are equally shared by the people.
b. The Marxist-Leninist version of Communist doctrine that advocates the overthrow of capitalism by the revolution of the proletariat.

Definition from :
www.thefreedictionary.com, (accessed 11th January 2011)

Monday 10 January 2011

Essay Research

THE RUSSIAN REVOLUTION.
The Russian Revolution is the collective term for a series of revolutions in Russia in 1917, which destroyed the Tsarist autocracy and led to the creation of the Soviet Union. The Tsar was deposed and replaced by a provisional government in the first revolution of February 1917 (March in the Gregorian calendar; the older Julian calendar was in use in Russia at the time). In the second revolution, during October, the Provisional Government was removed and replaced with a Bolshevik (Communist) government.

A period of dual power ensued, during which the Provisional Government held state power while the national network of Soviets, led by socialists, had the allegiance of the lower-class citizens and the political left. During this chaotic period there were frequent mutinies and many strikes. When the Provisional Government chose to continue fighting the war with Germany, the Bolsheviks and other socialist factions campaigned for the abandonment of the war effort. The Bolsheviks formed workers militias under their control into the Red Guards (later the Red Army) over which they exerted substantial control.

In the October Revolution (November in the Gregorian calendar), the Bolshevik party, led by Vladimir Lenin, and the workers' Soviets, overthrew the Provisional Government in St Petersburg. The Bolsheviks appointed themselves as leaders of various government ministries and seized control of the countryside, establishing the Cheka to quash dissent. To end the war, the Bolshevik leadership signed the Treaty of Brest-Litovsk with Germany in March 1918.

Civil war erupted between the "Red" (Bolshevik), and "White" (anti-Bolshevik) factions, which was to continue for several years, with the Bolsheviks ultimately victorious. In this way the Revolution paved the way for the Union of Soviet Socialist Republics (USSR). While many notable historical events occurred in Moscow and St Petersburg, there was also a broad-based movement in cities throughout the state, among national minorities throughout the empire, and in the rural areas, where peasants took over and redistributed land.
(www.wikipedia.org/wiki/Russian_Revolution_(1917)) 

THE WINTER PALACE
The Winter Palace  in Saint Petersburg, Russia, was, from 1732 to 1917, the official residence of the Russian Tsars. The present and fourth Winter Palace was built and altered almost continuously between the late 1730s and 1837, when it was severely damaged by fire and immediately rebuilt. The storming of the palace in 1917 became an iconic symbol of the Russian Revolution.
(www.wikipedia.org/wiki/Winter_palace)


CONSTRUCTIVISM
Constructivism was an artistic and architectural movement that originated in Russia from 1919 onward which rejected the idea of "art for art's sake" in favour of art as a practice directed towards social purposes. Constructivism as an active force lasted until around 1934, having a great deal of effect on developments in the art of the Weimar Republic and elsewhere, before being replaced by Socialist Realism. Its motifs have sporadically recurred in other art movements since. (Franz Ferdinand?)

The technique of constructing sculpture from separate elements, as opposed to modelling or carving, was developed by Pablo Picasso in 1912, extending the planar language of Cubism into three dimensions. This method was elaborated in Russia, initially by Vladimir Tatlin from 1914 onwards and then by his many followers, who, like him, made abstract sculptures that explored the textural and spatial qualities of combinations of contemporary materials such as metal, glass, wood and cardboard.

Russian artists did not begin to call their work ‘constructions’ and themselves ‘constructivists’ until after the Revolution of 1917. Coining the latter term, the First Working Group of Constructivists, also known as the Working Group of Constructivists, was set up in March 1921 within Inkhuk (Institute of Artistic Culture) in Moscow. The group comprised Aleksey Gan (1893–1942), Aleksandr Rodchenko, Varvara Stepanova, Konstantin Medunetsky, Karl Ioganson (1890–1929) and the brothers Georgy Stenberg and Vladimir Stenberg.

‘Construction’ was seen to have connotations of technology and engineering and therefore to be characterized by economy of materials, precision, clarity of organization and the absence of decorative or superfluous elements.

In order to give their work the quality of ‘construction’, the artists increasingly renounced abstract painting in favour of working with industrial materials in space. Sculptures they showed displayed a strong commitment to the materials and forms of contemporary technology. The Stenbergs, for instance, created skeletal forms from materials such as glass, metal and wood, evoking engineering structures such as bridges and cranes. Rodchenko showed a series of hanging constructions based on mathematical forms; they consisted of concentric shapes cut from a single plane of plywood, rotated to create a three-dimensional geometric form that is completely permeated by space.

As much as involving itself in designs for industry, the Constructivists worked on public festivals and street designs for the post-October revolution Bolshevik government. Perhaps the most famous of these was in Vitebsk, where Malevich's UNOVIS Group painted propaganda plaques and buildings, the best known being El Lissitzky's poster Beat the Whites with the Red Wedge (1919). Inspired by Vladimir Mayakovsky's declaration 'the streets our brushes, the squares our palettes', artists and designers participated in public life throughout the Civil War. A striking instance was the proposed festival for the Comintern congress in 1921 by Alexander Vesnin and Liubov Popova, which resembled the constructions of the OBMOKhU exhibition as well as their work for the theatre. There was a great deal of overlap in this period between Constructivism and Proletkult, the ideas of which concerning the need to create an entirely new culture struck a chord with the Constructivists. In addition some Constructivists were heavily involved in the 'ROSTA Windows', a Bolshevik public information campaign of around 1920. Some of the most famous of these were by the poet-painter Vladimir Mayakovsky and Vladimir Lebedev.

As a part of the early Soviet youth movement, the constructivists took an artistic outlook aimed to encompass cognitive, material activity, and the whole of spirituality of mankind. The artists tried to create works that would take the viewer out of the traditional setting and make them an active viewer of the artwork. In this it had similarities with the Russian Formalists' theory of 'making strange', and accordingly their leading theorist Viktor Shklovsky worked closely with the Constructivists, as did other formalists like Osip Brik. These theories were tested in the theatre, particularly in the work of Vsevolod Meyerhold, who had set up what he called 'October in the theatre'. Meyerhold developed a 'biomechanical' acting style, which was influenced both by the circus and by the 'scientific management' theories of Frederick Winslow Taylor. Meanwhile the stage sets by the likes of Vesnin, Popova and Stepanova tested out Constructivist spatial ideas in a public form. A more populist version of this was developed by Alexander Tairov, with stage sets by Aleksandra Ekster and the Stenberg Brothers. These ideas would go on to influence German directors like Bertolt Brecht and Erwin Piscator, as well as the early Soviet cinema.
(en.wikipedia.org/wiki/Constructivism_%28art%29)

Vladimir Tatlin
Vladimir Yevgrafovich Tatlin (December 28 [O.S. December 16] 1885 – May 31, 1953) was a Russian and Soviet painter and architect. With Kazimir Malevich he was one of the two most important figures in the Russian avant-garde art movement of the 1920s, and he later became the most important artist in the Constructivist movement. He is most famous for his attempts to create the giant tower, The Monument to the Third International.

The Monument is generally considered to be the defining expression of architectural constructivism, rather than a buildable project. Even if the gigantic amount of required steel had been available in revolutionary Russia, in the context of housing shortages and political turmoil, there are serious doubts about its structural practicality.

The Constructivists' main political patron early on was Leon Trotsky, and it began to be regarded with suspicion after the expulsion of Trotsky and the Left Opposition in 1927-8. The Communist Party would gradually come to favour realist art over the course of the 1920s (as early as 1918 Pravda had complained that government funds were being used to buy works by untried artists). However it wasn't until around 1934 that the counter-doctrine of Socialist Realism was instituted in Constructivism's place. Many Constructivists continued to produce avantgarde work in the service of the state, such as in Lissitzky, Rodchenko and Stepanova's designs for the magazine USSR In Construction
(http://en.wikipedia.org/wiki/Vladimir_Tatlin)

RODCHENKO & POPOVA

http://www.tate.org.uk/modern/exhibitions/rodchenkopopova/

The Bolshevik Revolution aimed to transform an entire civilisation, and artists were among the first to show their support. There was already a distinct strain of utopianism in the Russian avant-garde – a determination to reinvent art, as if from zero. Kasimir Malevich's abstract paintings freed art from what he called 'the dead weight of the real world'. Equally radical were Vladimir Tatlin's Counter-Reliefs, made by assembling real materials, such as wood, glass and metal into three-dimensional constructions.

Following these examples, the Constructivists rejected all ideas of illusory representation. Rodchenko focused on faktura, the physical qualities of the painting: the use of different paints and different textures, and how these related to other elements such as the painting surface, or the choice of colour. His experiments led to the 'Black on Black' series, in which the elimination of colour focused attention on the texture of the painting's surface, and its interaction with light. In these works, Stepanova wrote, 'nothing but painting exists'.

Popova's Painterly Architectonics respond to some of Malevich's ideas, but push them further. Geometric shapes jostle together, overlapping,intersecting, their edges pressing beyond the frame. A dynamic sense of instability and movement is matched by her use of strong colour. As the title suggests, Popova was already looking beyond painting, into architecture and three-dimensional structures, yet cramming that expansive energy onto the flat surface of a painting.

Rodchenko made his first freestanding abstract sculptures in 1918, and later suggested that these geometric constructions, made using everyday materials, 'signified the abandonment of painting for the move toward real space'. While Tatlin’s Counter-Reliefs were mounted on the wall, he noted, his own Spatial Constructions could be looked at from all sides. Their extravagant configuration of geometric forms in space would be echoed in his architectural designs.