analysing function of typography & writing.
Postmodernism
-questioning/reframing ideas from a modern world.
-attack on modernism
POSTMODERN
Jamie Reed - sex pistols - never mind the bollocks.
-anti-technique
-critiques the modern world.
DECONSTRUCTION - style of design & architecture.
deconstructivism - Not deconstructionism
big in 80s & 90s graphic design
became know widely as De-con.
played with ideas of graphic design
Cranbrook Academy , USA not, style approach
'of grammatology'
more of a question
-analysis
-kind of philosophy.
-approach to text which analyses the system of representation & surrounding systems which frame their communication.
'us or them'
speech - primary method of communication.
writing - secondary method of communication.
writing is once removed...
-requires learning
-equipment
-absent subject.
Subject is constructed in your head..?
writing carries on after person does, where as speech doesn't have this same potency.
The focus on writing as equal if not more powerful than speech
-simplistic way of looking at writing is that we are reading the authors ideas
-there are a lot of little things that get in the way of this.
Fixed meaning is authoritative
-kills a text
deconstruction is the perfect blend of theory and practice
always more to it!
in some ways - designers voice can be more important/prominent than that of the authors.
typography looks as though there is only one meaning
hand written texts give the appearance that there are a lot more.
not just in the type
but in the spacing between it aswell.
Changing the way texts are read by the way it is designed, altering the flow.
abstract or structured etc.
KATHERINE MCCOY
-reading isn't neutral
-constantly reminded that you are making the meaning.
-meaning is totally created by how the reader sees the text
-reveals the mechanism by which you read
Levi Strauss
Derrida
Barthes
Saussure. thinking of things through structures.
Cranbrook - visible language
'french currents of the letter'
-taking standard academic forms and slowly adapting, to make you aware of the structure.
-destroying the standard idea of the journal & showing the possibilities of created meaning.
ED FELLA
ALLEN HORI
'typography as discourse poster'
allows the reader to pick their own way through the poster
TEMPLATE GOTHIC
BARRY DECK , 1990
RAY GUN
DAVID CARSON
1992-95
Carson the end of print.
using practice to be theoretical - with the two in dialogue constantly.
provokes thought
forces you to think about why it has been changed and what has changed.
forced to read and consider.
unpicking things that are hidden but affect the way you read.
ARCHITECTURE
Using forms and techniques to critique that form.
DANIEL LIBESKIND
PETER EISENMANN
Assume a building will look a certain way.
So uses normal ideas to critique and make people question.
BERNARD TSCHUMI
need to think your way through his par.
in 3 different ways
Anti-authoritarian
"this is how you will read the book"
deconstruction
"how do I read this book?"
JEWISH MUSEUM - DANIEL LIBESKIND
By using those conventions differently .
DERRIDA - GLAS
designer Richard eckersley
deconstructs subtly what it is to be a book.
Using graphic design to question what it is & how it creates meaning.
postmodernist aswell
No comments:
Post a Comment