Term 'Avant-garde' is in popular discourse but is neutralised because of its frequent use.
MARCEL DUCHAMP
Authentically 'Avant-garde'
-mocking art
-mocking elitism
-looks at what art is...
and challenges conventions surrounding what art is.
'Fauves'
Wild beasts
Grounded in the real - aggressive
Seeking to redefine conventions by which art is defined.
does something new, trying to redefine the use of technique within art.
Classical art and established conventions were based in fantasy scenes.
Avant-garde seeks to do something new.
ALL ABOUT CHALLENGING CONVENTIONS.
takes a romantic philosophy - idealising individual geniuses.
Rooted in the myth of the Avant-garde.
Artists are above society or outside.
people shouldn't understand them as they're too edgy.
Kurt Cobain?
CHATTERTON
People didn't understand him
Tortured genius
Designers- not necessarily original when faced with certain briefs.
art academies.
-assigned to a master
-copy his work & style.
-do background work for them until accomplished
therefore they weren't original themselves
Art is socially important
Work for money!
Revolutionary- comminade of Paris - political gesture
-why is it challenging/shocking
-raise the working class.
against conventions by painting the poor... something people didn't do.
AVANT-GARDE
military term
vanguard - paved the way for others to follow
both politically and aesthetically.
"Art for art's sake"
Autonomous.
-above the world
-normal beings will not understand
gap between what the artist thinks they are doing and how the public perceive it.
which is why they would not understand if the work made no sense.
Because the artist was being so avant-garde
Significant art
CLIVE BELL
"the relations and combinations of lines and colours, which when organised give the power to move someone aesthetically."
Aesthetically pure.
-sense that you improved as people just from looking at it, and trying to understand them
often claimed that people weren't clever enough to recognise significant form, inventing reason for arts importance.
Clement Greenberg.
Abstraction became art distilled to its purest form.
Greenberg's pinnacle of art.
Pollock's Lavender mist
-symbol of decadence in western culture
-pretentious, snobby and elitist.
Beatrice Ward
The crystal goblet.
"The good graphic designer is invisible"
Jock Kinnear (1963)
for example road signs, and the typeface created and so on... created solely for communication.
Stephen Sagmeister (1997)
communication is secondary to experimentation in his spreads.
Fails or doesn't adhere to taste & says there is a society that does adhere to taste and works.
making a value judgement.
What is kitsch?
idea that it is inferior
-lower quality
-bad taste
-patronising loveability
Kitsch aspires to be art but somehow fails to be taken seriously.
Constables Hay Wain is not kitsch.
The place for art is in galleries.
The last supper on a coaster...
"the last pub lunch"
trying to use a modern style on a classic piece by Da Vinci
commemorative plates cups and goods for royal events.
-sense of kitsch
-supposed to be moved by art not china sets.
animal themes are definitely kitsch.
Graphic design is not seen in galleries so is not viewed as art.
viewed differently.
Jeff Koons Michael Jackson & bubbles the monkey
Art because it was made by a famous artist.
would be seen as kitsch if it weren't for the recognisable name that produced it.
Pop art
inserting design into galleries as a political point.
Thomas Kinkade.
(painter of light)
fictional chocolate box past.
selling his works on QVC
Graphic design aims to be meaningful to everyone, whereas art seems to aim to a select few.
Damien Hirst
"wow, fabulous shark in a box..."
people buy works like these as status symbols as they are produced by artists.
when they know nothing about them.
'For the love of Gold'
simply about monetary value.
avant-garde's trying to out avant-garde each other.
corrupt money laundering!
Adbusters.
possibility that design is avant-garde.
No comments:
Post a Comment