Task 3 - Essay Proposal

Subjects.
Swiss design/typography
Modernism

Analysing modernist graphic design, particularly 'Swiss' design by comparing works from modernist design movements from different continents. In this case Swiss and American modernist graphic design. 


Initial Research. 

Meggs, P.B - 'A History of Graphic Design'
Should give me a good grounding in the history of Graphic Design and also has a section on Modernist graphic design and more importantly the 'International Typographic Style'.



Klanten, R/Bourquin, N/Mareis, C - 'Altitude: Contemporary Swiss Graphic Design'
Will give me an idea of the development and progression of 'Swiss' design into the 21st Century and also how the 'International Typographic Style' has affected contemporary practice.

Hollis, R - 'Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965'

                - 'Graphic Design: a Concise History'

An entire book about Swiss graphic design should give me all the information I need an a really strong idea of its defining features and beginnings. A concise history, very much like Meggs' 'History of Graphic Design' should inform my knowledge of general Graphic Design. 

De Jong, C.W - 'Jan Tschichold, Master Typographer: His Life, Work and Legacy'

                         - 'Sans Serif'

One of the defining characters in the development of this style both in terms of type design and the use of design and grids in typographic layout.

Muller, L/Rand, P - 'Josef Muller-Brockmann: Pioneer of Swiss Graphic Design'

Another of the Swiss design movements defining practitioners, Useful to learn a little about them and the ideas that the based their practice on.