Shift towards a global world with one mono-culture
- Increasingly unsustainable
- Ruthless, capitalist global system.
Desire shared by socialists and capitalists
Socialist
- For collectivity
- resources can be shared - unified and working together
Capitalist
- Increases the amount of markets you can tap into
- global markets
Stanford encyclopedia of philosophy
(good source)
Domination
Westernisation of all other cultures
Americanisation
George Ritzer
'McDonaldization'
- Not shared culture. All cultures operate in the same way as America
- Principles and values of American capitalist business dominate other cultures
Marshall McLuhan
- Wrote about developments in technology and how it would change the world.
- New technologies extend our own senses and us as individuals
- Can now hear and see events on a global scale - in the age of communication.
GLOBAL VILLAGE THESIS
- The world would shrink and everyone would know each other. McLuhan thought this shrinking of the world would bring people together
- Definitely not the case
- Almost distances us from events
- de-sensitises us to the pain of others
"Brings us together but tears us apart"
R.Miles 2012
McLuhan was naive
- Thought individualism would become obsolete
DIDN'T!
- Always moving further away from a unified 'Global Village'
Jihad vs McWorld
Problems of Globalization
Sovereignty
- Challenging the idea of National identity
Cultural Imperialism
- Forcing culture on people and making them think in the way you do.
- Mass media is the vehicle for cultural imperialism in the West
Argue that the global village is not integrated community but an assimilated one
Time Warner
- Massive company owning hundreds of smaller companies in the media worldwide
All CNN news controlled by them
Hundreds of disparate things answer back to one CEO at Time Warner
Therefore one voice/view is spread globally
One way of thinking about the world
Media Oligopolies
- Target the world in the amount of money they can make
1. North America
2. Western Europe, Japan & Australia
3. Developing Economies etc, India, China, Brazil, rest of Europe
4. The rest of the world
Utterly dominant American culture spread worldwide
Big Brother - Western program
- Repeated in other cultures around the world
"It's popular, we should be like this"
-Version of Western culture imposed on other cultures. Applies to all media
- the effect of this is cultural assimilation
- People believe they should aim for this culture
Giant system of propaganda for Western Capitalism
Chomsky & Herman 1998
- Manufacturing consent
Ownership - Who they're controlled by
Funding - How they get money
Sourcing - How and where they get information
Flak - People working against them
Anti-communist ideology - Underlying agenda
Rupert Murdoch
- The Sun wins elections not political parties
He controls the power to influence cultures
Nearly 40% of newspapers influenced by this one man
- If the owner has an agenda - the information coming from it will always be flawed
Sourcing
- Papers are only as good as the stories they're allowed to publish
- Questions to people have to be delicate
- cannot be invasive
- most media organisations are funded by advertising
- they cannot push stories that would upset the people funding them
US based - Global Climate Coalition
- directly contradict scare stories of global warming
Information spread in the interests of oil companies. Big capitalist companies
Ideologies
Making others look more evil.
In turn making British views etc look better
Al Gore
- Campaigner for environmentalist views
All solutions he poses for global warming rely on people spending money and buying things
AMERICA AND CHINA DO NOT SUBSCRIBE TO ANYTHING IN THE INTEREST OF THE PLANET, BECAUSE IT IS NOT IN THE INTEREST OF BUSINESS
-Sustainability and growth appear contradictory
BIOX Biofuel Plant . Canada
- Alternative, ' clean ' fuel
- Renewable
- Expensive to produce
- Built the factory in the poorest area of Hamilton, Canada
- Very close to peoples homes who couldn't afford to move.
THE ATTEMPTS TO RIGHT GLOBAL WARMING HAVE MORE DAMAGING EFFECTS ON THE ENVIRONMENT THAN CURRENT SYSTEMS
Greenwashing - branding companies in a way that makes them appear caring, when they're more than likely not.
SUSTAINABILITY IS IMPOSSIBLE UNDER A CAPITALIST SYSTEM AS IT RELIES ENTIRELY ON CONTINUOUS GROWTH
Al Gore - Environmentalists
Radicals - Ecologists
Internet has given people who want to resist the mechanism to do so. As a group
- Activists are mobilising on the internet
- Global resistance
the media is a weapon wielded against us.
But can be used for our own means aswell.
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